Gregory plays a husband who is super-psyched with the performance of his IKEA kitchen appliances at a dinner party.

He and his wife, the hilarious Alison Cimmet, congratulate the appliances as if they were members of a winning sports team.  The spot ends with Gregory chest-bumping the refrigerator.

Directed by English/Canadian funnyman Martin Granger (pictured middle with Gregory, Alison, and the actors for the Spanish version, Zabryna Guevara and Frank Pando), this spot was hailed as the standout of their 2009/10 ad campaign. 

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